THE ADG STORY
Experience. Focus.
Follow-through.
Phillip Thompson founded Advanced Distribution Group in 2024 after more than two decades in South African technology distribution and retail.
The ambition was clear: combine established industry relationships with the focus, modern systems and personal commitment of a business built to work differently.
Today, our teams in South Africa and Taiwan connect product development and sourcing with compliance, supply chain, retail execution and after-sales support. We stay involved beyond delivery, because a successful programme takes more than getting a product to market.
Orion stock within ADG’s South African distribution operation.
STANDARDS BEHIND EVERY PROGRAMME
Confidence starts
before shipment.
Every shipment.
A pre-shipment quality check helps verify products before they leave the manufacturing source.
Every year.
All our manufacturing partners undergo an annual responsible-sourcing audit.
Beyond delivery.
We bring together retail execution and local after-sales support to keep programmes connected.
PARTNERSHIPS IN PRACTICE
Relevant products.
Real retail relationships.
Orion
EXPANDING AN ESTABLISHED BRAND
ADG introduced laptops to Pepkor Lifestyle’s Orion brand in January 2026, connecting product selection and sourcing with retail distribution and local warranty support.
ONN
SUPPORTING LOCAL RETAIL GROWTH
Our ONN laptop programme brings together supply and support for products sold through Game, Makro and Walmart in South Africa.
Our products reach consumers through retail partners. ADG does not sell directly to the public.
CONNECTED ACROSS TWO MARKETS
Close to the source.
Close to the market.
South Africa
MARKET KNOWLEDGE & EXECUTION
Our head office and main warehousing operation are based at Equites Jet Park in Gauteng. A partner-operated logistics network extends our access to Cape Town, Durban, East London and Gqeberha.
Taipei, Taiwan
SOURCING & PRODUCT DEVELOPMENT
Our office at Taipei’s World Trade Center keeps us close to manufacturing partners across Asia, supporting supplier relationships, product development and supply-chain coordination.
South Africa is our primary market. Some retail customers also operate stores in Namibia, Botswana, Zambia, Eswatini, Lesotho and Malawi. Each programme’s reach depends on the products and channels agreed with the customer.
HOW WE WORK
Good partnerships start
with good principles.
Take ownership.
Care about the work, take responsibility and follow through on the outcome.
Build trust.
Be fair, transparent and dependable. Keep integrity at the centre of every relationship.
Speak early.
Raise issues promptly, solve them together and learn without losing accountability.
Keep improving.
Use better systems, useful technology and experience to make better decisions.
People. Progress. Possibility.
We believe business should help people build better lives. Relevant technology can open doors to learning, work and enterprise. Our role is to help bring that possibility within reach.
We want our customers and suppliers to succeed, and our people to build meaningful careers while making room for health, family and life beyond work.
Let’s build
what comes next.
Bring your ambition. We’ll bring the product knowledge, relationships and practical execution to explore it with you.
Need help with a product you already own? Visit consumer support →