Nicole Rheeder

Nicole Rheeder is the Operations Director at Advanced Distribution Group, where she oversees the company’s day-to-day operations and leads the execution of its end-to-end distribution processes.

She is responsible for inventory management, logistics coordination, and order fulfilment, ensuring products move efficiently from international manufacturing partners through to major retail and e-commerce platforms across Southern Africa. Nicole works closely with logistics partners, warehouse teams, and retail customers to maintain smooth operational execution, delivery reliability, and high service standards.

With strong experience working within South Africa’s retail and distribution environment, Nicole plays a critical role in ensuring the efficient movement of products across the supply chain. Her attention to detail and operational leadership support Advanced Distribution Group’s commitment to providing a dependable and scalable distribution platform for global technology brands entering the Southern African market.