Micropack Partners with ADG to Launch in South Africa, A Fresh Tech Brand Arrives Q4 2025

Johannesburg, South Africa

In a bold move set to shake up the local tech accessories market, Advanced Distribution Group (ADG) has been appointed the exclusive distributor for Micropack, a globally respected brand known for its innovative, safe, and stylish digital accessories. The first wave of Micropack products is expected to land in South Africa in Q4 2025, just in time for the holiday season.

This exciting partnership brings a much-needed breath of fresh air to the South African market, which is desperately in need of a new, high-quality peripheral brand. Micropack’s arrival promises to deliver a new standard in everyday tech, combining global safety certifications, sleek design, and affordability.

“We’re incredibly excited to introduce Micropack to South Africa,” said Phillip Thompson, Managing Director of ADG. “Consumers have been asking for something new, something that blends quality, style, and value, and Micropack delivers exactly that. With our local expertise and Micropack’s global reputation, we’re ready to make a serious impact.”

Micropack, headquartered in Hong Kong, is trusted in over 30 countries and is a preferred brand in Apple Premium Retailers around the world, a testament to its quality, design excellence, and compatibility with premium devices. Its product range includes ergonomic mice, wireless and mechanical keyboards, fast-charging adapters, USB-C hubs, power banks and mobile accessories. All products are backed by 2–3 year warranties and certified to international standards (CE, FCC, RoHS, MFI, QI), ensuring both safety and performance.

“South Africa is a vibrant, fast-growing market, and we’re thrilled to partner with ADG to bring Micropack to this region,” said Shirley Zhong, CEO of Micropack. “We see huge potential here, and ADG’s strong distribution network and retail relationships make them the perfect partner to grow our brand.”

The partnership will officially launch with a nationwide rollout across all leading retailers and online channels, supported by a robust marketing campaign, in-store activations, and influencer collaborations. Together, ADG and Micropack are set to redefine what South Africans expect from their everyday tech accessories.

Efficiency is at your fingertips

Sneak Peek: Micropack Product Lineup