ADVANCED DISTRIBUTION GROUP
Global Technology. Local Market Expertise.
ADG connects international technology brands and manufacturers with South African retail and e-commerce opportunities. We bring together product development, sourcing, distribution, retail execution and after-sales support to help our partners build their businesses.
From product development to the point of sale. And beyond.
OUR CUSTOMERS
Connected to leading retail and e-commerce customers
Our customer relationships connect technology products with established retail and online channels. We shape each programme around the products, customers and support it needs.
Built around your next opportunity
For Brands & Manufacturers
Bring your products to South Africa with a partner that understands the market and the work behind successful execution. From product readiness to local distribution and support, we connect your capabilities with relevant customer opportunities.
For Retail & E-commerce Partners
Work with a partner that stays involved beyond delivery. We combine relevant product ranges with supply coordination, retail execution, product training, market visibility and local after-sales support.
One connected operating model.
Good products need more than a route into the country. They need the right specification, preparation, supply, presentation and support. ADG connects those requirements around each programme.
01 Define
Understand the customer and market need. Shape the product, specification, positioning and sourcing approach.
02 Prepare
Evaluate samples, manage applicable compliance requirements and apply quality and responsible-sourcing processes.
03 Deliver
Coordinate international supply, importation, warehousing and customer fulfilment.
04 Activate
Support products in the market through retail execution, working demonstrations, product training and store-level intelligence.
05 Support
Connect the customer experience with local warranty arrangements, spare parts and after-sales coordination.
BRANDS & MARKET RELATIONSHIPS
Capability, applied
We work with international brands and retailer-owned product programmes. Each relationship has its own commercial model, responsibilities and route to market.
Orion — extending an established brand into computing
ADG supports the Orion laptop programme for Pepkor Lifestyle, connecting product selection and sourcing with retail distribution and local warranty support.
ONN — international coordination, local execution
Connecting Walmart South Africa’s product requirements with approved manufacturing and the work needed for local retail execution.
CHUWI - international computing, supported locally
ADG connects CHUWI's computing portfolio with South African retail and online channels through exclusive local distribution and after-sales support.
ORION
IN THE MARKET
Orion.
A new chapter in computing.
ADG introduced laptops to the established Orion brand for Pepkor Lifestyle. Launched in January 2026, the programme brings together product selection and sourcing, retail distribution and local warranty support.
PRODUCT DEVELOPMENT · RETAIL DISTRIBUTION
We believe business should help people build better lives.
PEOPLE & PURPOSE
Useful technology should create opportunity. We want our customers and suppliers to succeed, and our people to build meaningful careers without losing sight of health, family and life beyond work.
Phillip Thompson
Founder & Managing Director
Nicole Rheeder
Operations Director
Arno Vorster
Product Director
Gary Kao
Supply Chain Director
Ophelia Hung
Operations Manager, Taiwan
Monty Grobler
Sales Manager
OUR FOOTPRINT
Close to the source. Close to the customer.
South Africa
Head office & distribution
Taipei
Asia Sourcing & Product-Development Office
Jet Park facility infrastructure supporting ADG's distribution operations.
Our South African team connects commercial decisions with local market execution. Our Asia Sourcing & Product-Development Office in Taipei works closely with manufacturing partners on products, production and supply. Together, they keep the product, the supplier and the customer connected.
Technology-led. Selective by design.
Integrated systems and practical automation help us remain lean and responsive. We choose partnerships carefully and stay involved as each programme develops.
Our head office and main warehouse are based at Equites Jet Park. Our Gauteng base is supported by regional warehousing and distribution access through a partner-operated logistics network.
Connecting Global Technology with South African Retail — ADG at COMPUTEX 2026
Connecting Global Technology with South African Retail — ADG at COMPUTEX 2026
INSIGHTS
Perspectives from the business
Inside ADG’s COMPUTEX 2026 visit: one team across South Africa and Taiwan, connecting global manufacturing with local retail opportunity.
Also from ADG
June 2026